19 Maria P. Kotyurova (Perm)
Stereotyped character of scientific speech (On the material of scientific articles)
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In the article stereotyped textual units which are necessary for involvement of the idea (the main concept) into cognitive process are considered in discourse-stylistic aspect. It is scientifically and methodologically important for culture of written scientific speech.

33 Milosav Ž. Čarkić (Belgrade)
On Beginnings of Rhyme in Serbian Poetry
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After an extensive analysis of the beginnings of rhyme in the first preserved records of Serbian poetry, several conclusions can be inferred on the basis of comparison of the analysed varieties: ritual poetry, lyrical poetry, epic poetry, bugarstica, church poetry, artistic poetry. Firstly, the language in which the Serbian poetry was written and orally created, viewed in total, is the original old Serbian language that had been formed in the epoch before advent of Christ. Secondly, the emergence of rhyme and almost identical manners of distribution of rhyme: along the vertical and along the horizontal – rhyme on clauses of verses, rhyme in median positions, rhyme in final positions, rhyme at the end and beginning of different verses, rhyme at the beginning and end of the same verse, rhyme within one or another hemistich, distant, contact rhyme, etc. – indicate that there had been mutual influences among existing varieties of Serbian poetry. Thirdly, this proves that the Serbian poetry had since its very beginnings till its first preserved records been and remained autochthonous. Fourthly, there is a realistic assumption that various types of the Serbian poetry were written by the same talented authors, leaving it to their people for use and possible improvement. Fifthly, this proves that poetry of high artistic values, eliciting admiration of the whole cultural and educated world, could not have been created by individuals and entire people that had been uncultivated and culturally underdeveloped. Sixthly, any attempt to bring the earliest Serbian poetry into association with Greek (or perhaps Latin) poetry is a scientific falsehood and distortion of historical facts.

65 Larisa A. Kalmulina (Ufa)
The Pragmatic Aspects of the Category of Emotiveness
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The article is devoted to the main notions of Pragmatics which bear a relation to language representation of emotional states and relationships. The author pays special attention to speech acts which implement emotive potential of language units. On the one part it deals with emotion expression of a subject of speech, and on the other part with emotional influence on a recipient. The author analyses differences between emotive and emotive evaluating speech acts and their possible emotional effect with the help of such terms as “illocutive aim” and “perlocutive task”. Several problems connected with the categories of expressivity and evaluation are solved within the work. This categories presuppose realization of pragmatic function of influence on the speech addressee.

83 Јán Findra (Banská Bystrica)
Models of depth and surface structures of the text
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In a process of communication activity, there arise both socially (typologically) diff erentiated and model related texts, which are varied, modified also individually. This fact legitimizes an idea about textual models, which are, as invariant formulas (paradigms), bound to a sphere langue. As model structures, they represent the rules, the regularities, the mechanisms of a construction of concrete texts (a sphere of parole). Because a text is a bilateral unit, a process of text formation is based both on the models of depth text organization (coherence) and on the models of surface text organization (connection). In this process, there is supposed horizontal-vertical synchronization of functional components and partial elements of depth and surface structures of the text. Contentual text models and formal text models did not force themselves out directly, but by means of genre models, which condition immediately individual form of created text. The genre is a model space for unrepeatable intersection of variant and invariant, general and unique, social and individual within a concrete text. Though genre model has got also synchronously standardized form, there can occur its partial modification on diachronic axis. The expedient ought to have an awareness about text models anchored to his communication competency, with the view to functional actualizing them in the time of a creation of actual text. Only so he will be independent as an author, and the life the language, the life of the idea, the life of the text and the life of interpersonal communication will not be boring.

91 Irina A. Shirova (Sankt-Peterburg)
On Complexity of World, Text and Cognition: Methodological Aspect
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The current situation in modern world and modern science, where complex entities and complex thinking domineer, makes scholars in text-linguistics focus on complexity of text and fictional text, in particular. As a multidimensional phenomenon, fictional text has been characterized in numerous researches; however, its semantic, structural and functional “measurements” are still treated in different ways. What causes this variety is the complexity of text itself, the complexity of the world, reflected in the text, and the complexity of human being, who cannot study either the world, or the text, ignoring her\his individual reaction. To solve the problems of fictional text, scholar, who has turned into the conceptual focus of modern scientific research, should take into consideration the complex nature of fiction. His methods of study can balance this complexity; the examples are modeling and building up binary oppositions of characters. No less efficient, however, are interdisciplinary research strategies, which, on the opposite, correlate with text complexity. In both cases, the problems are sure to be solved more successfully from new methodological positions.

105 Marina A. Vengranovich (Tolyati)
Figurative concrete definition as a basic stylistic feature of the folklore text
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The article touches upon the problem of the stylistic peculiarities of the folklore type of the figurative concrete definition compare to figurative concrete definition in literary text. The author considers this problem in the boundaries of the functional approach, which presupposes the study of any kind of the text in the dialectal unity of two sides – textual and extralinguistic. According to this approach the author distinguishes three types of the figurative concrete definitions (comparative, graded, linear), which are determined by the complex of extralinguistic factors (folklore thinking, the generalizing method in folklore) and which are distinguished by the creation of the image. The author analyses linguistic forms of realization of the figurative concrete definition on different levels of the text.

121 Tatyana V. Radzievskaya (Kiev)
A. Potebnya as a critic: peculiarities of book-reviewing style
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The paper represents an attempt to analyze peculiarities of book-reviewing style of A. Potebnya (1835–1891), an outstanding Ukrainian and Russian linguist, professor of Harkov University. One of the best examples of his critical works is a book-review of P. Zhitetsky’s study of Ukrainian language “Essay on the sound history of Little Russian dialect”. Potebnya’s book-review published in 1879 contains a fundamental critical analysis (76 pages) which comprehensively elucidates the problems of historical phonetics of Ukrainian and other Slavic languages. It is known as an important work in this field of linguistics. For this book-review Potebnya was awarded the Gold Uvarov medal, a honourable award of the Emperor’s Academy of Sciences in Russia.
Potebnya’s review shows both individual stylistic features of critical analysis and ones of book-reviewing manifested in the context of academic discourse of 19 century through specific types of critical reacting. These include critical remarks about vagueness of means of expression, unclearness, lack of strictness, poor argumentation creating difficulties while text reception and its understanding. Other types of critical reacting are disproves, critical comments and cases of nonadequate citing.
The examination of Potebnya’s types of critical reacting shows that the main factor of style formation deals with the intention of a search of truth and doesn’t deal with evaluation.